Welcome to my personal website. My name is Duc A. Nguyen Long and since 2017 I have been the managing director of the popular Asian-Street-food-Restaurant “HA TIEN” under the corporate name Long Gastronomie GmbH, located in the old town of Regensburg. I took over the business from my family almost two and a half years ago and have continued to develop it ever since. The restaurant itself was opened in 2001 by my parents and has since become a popular place to go for locals and tourists.
As a business economist (with studies at the Munich Business School and a focus on international marketing & sales, innovation and media management), I have always been interested in improving the brand positioning of companies or products in the (digital) market. Through internships abroad as well as an extensive internship and working student activity in various divisions of Deloitte, I was able to gain valuable practical experience. This makes the development of marketing strategies with subsequent implementation in the online/offline area and the expansion of unknown brands through targeted brand management anything but alien to me. For this reason, as Chief Executive Officer, I have currently taken on the task of maximizing my company's turnover in order to retain customers and generate sustainable growth in the long term.
As an inquisitive and creative person, I take every day as an incentive and opportunity to learn and face new challenges. I can easily familiarize myself with new tasks and achieve excellent results at all times, even in complex questions and stressful situations. I attach a great importance to personal initiative and responsibility, but I also feel very comfortable working in a team. In addition, I not only have an above-average willingness to perform and am highly goal orientated, but also a pronounced sense of responsibility and strong organizational skills.
A discussion of my experiences, however, is not complete without also talking about designing. I started designing and coding from a young age, and most of my design and coding skills and knowledge are self-taught. All of these experiences combine to give me a dynamic background and skill set as I move forward and consider career choices. I seek challenges that will allow me to grow within high-energy environments. Professionally, I seek to make a visible impact.
March 2017 - present
Immediately after my studies due to a private event in the family, I started in my family’s restaurant and took it over in March 2017 due to the potential I saw in the business. As Managing Director, I have the task of maximising sales and expanding and coordinating the brand position. The restaurant itself was opened in 2001 by my parents and has since become a popular place for locals and tourists. Eighty years ago, my great-grandparents opened their first restaurant in Hanoi, Vietnam, which is still run by our family today. Their recipes were passed on to the following generations, which we still use and continuously refine in our restaurant to this day.
In the course of the takeover, the premises were completely renovated, and various other business measures were implemented, in particular with regard to (online) marketing and SEO, which, among other things, has almost doubled sales since the takeover. Through my food trips to Southeast Asia, new recipes have been developed for dishes, which ultimately form the basis of success for the restaurant. Today, the restaurant is a permanent institution in Regensburg and has become a hot spot. For example, when the delivery service provider "foodora" started in Regensburg, our restaurant was added to the platform as the second restaurant (after McDonalds) in order to expand the range of the service provider itself in the city, which ultimately benefited both parties.
My tasks included financial management and the associated monitoring of the balance sheets, the participation in the preparation of monthly accounting with the tax office, the monitoring of current industry trends, the preparation of various marketing materials, the development of new recipes and the design of the menu, control and monitoring of the receipt of goods, the storage of goods and the continuous monitoring of the processes in the restaurant to ensure the quality of the food and service standards at all times. I was also responsible for the preparation of the dishes and for the dressing of the dishes.
During my work as managing director, I was always able to bring in my own ideas and after careful analysis I finally realised them, of course considering the existing budget, which is decisive for the success of the company. Due to the various challenges in the catering industry as well as my independent and responsible activity, I was able to develop professionally and personally, expand my entrepreneurial thinking and gain further comprehensive insight into the service industry and the activities of a managing director.
June 2016 - July 2016
After my 6th semester, my university and my employer gave me the opportunity to write my bachelor thesis in cooperation with Deloitte on the topic "Use of social media to strengthen the employer brand of medium-sized companies - a quantitative analysis with a focus on Generation Y".
The aim of the bachelor thesis was to use a quantitative survey to illustrate the demands and expectations Generation Y has of the world of work, the role social media plays in evaluating a corporate brand as an employer and how a certain attitude towards a company can be achieved through the targeted use of social media in employer branding.
December 2015 - July 2016
Due to the fact that I was a contact person in my previous internship for all interns and provided working students with advice and support, I was able to gain many insights into various areas of the company, which increased my interest in the consulting world.
The Deloitte Digital consulting division was rebuilt at the end of my internship at Deloitte but was already established worldwide in the consulting industry. Deloitte Digital introduces a Build-Operate-Transfer (B-O-T) model to enable businesses to rapidly and efficiently transform their digital lives. Together with a worldwide network of internal and external experts, digital business models are developed and built that can later be integrated into a company. I was lucky that the department was just being set up, as I was assigned to an internal project with a team of consultants right from the start and was able to supervise it until the end. Thus, it was possible for me to gain deep insights into the working method of a consulting firm.
I was involved both internally and externally in all work steps and was assigned many exciting tasks that I was able to carry out independently. For example, after working half of my working student activity with a team, I was assigned to a DAX30 customer and participated in the creation of the pitch deck. Since I was allowed to take on substantial personal responsibility from the beginning and was able to accompany all steps of and decisions in the project as a full team member, I was able to experience all facets of the project work. In addition, I was also able to follow the implementation of the developed solutions, which was very exciting.
My work here has not only taught me how to work closely with experienced colleagues, but also how to deal with top-class customers, from which I still profit today.
June 2015 - November 2015
After working as a student trainee, my efforts to put my marketing knowledge into practice brought me to the Brand & Communications department of the company to undertake another internship. Due to my performance, the internship was offered immediately at the end of my working student activity, for which I am still very grateful today.
The internship gave me a deeper insight into marketing and brand management, which increased my interest and passion in this area. The most important tasks in this internship were the conception, creation and maintenance of the corporate brand tools and the execution of brand checks in the area of brand compliance. During my internship I was given both analytical and creative tasks, the latter of which involved working directly with external agencies.
Since I had already been working for the company as an intern and a working student for more than a year and had developed many insights into the various areas of the company during this time, I was assigned the role as a contact person for all interns and working students at the Munich location due to my authenticity, which I gratefully accepted and which brought many advantages afterwards. Among other things, I was responsible for the organization of regulars' tables as well as for answering questions from other departments.
September 2014 - April 2015
After a very exciting, though unfortunately short, internship at Deloitte in Munich in the Marketing department, I realized the opportunity created by staying in the same department as a working student.
Furthermore, employment as a working student has repeatedly proved a great addition to my studies in International Business, especially since my focus lies in management, marketing, sales and media. This close and regular transfer of knowledge has allowed me to bring and share my practical knowledge of marketing and the theoretical knowledge from my studies.
June 2014 - August 2014
In summer 2014, I obtained an internship at Deloitte in Munich in the Marketing department. My internship at Deloitte was one of the most enriching and rewarding experiences of my life. Not only did I meet many knowledgeable, dedicated and humble individuals, but it involved a variety of fruitful, exciting learning experiences.
My responsibilities included the implementation, execution and control of corporate and employer branding measures for the target group, the general public, clients, employees and potential employees. In addition, I was responsible for the consultancy and training of employees with regard to the application of visual identity, including the preparation of an eLearning and training video.
The internship also consisted of the adaptation of global visual identity guidelines and the monitoring of several branding applications. The conception, preparation and maintenance of corporate brand tools, such as brochures, presentations, templates and advertising means, were also part of the internship. The dynamic experiences inherent in the day-to-day activities of this internship are what led me to continue currently as a working student in the same department.
August 2013 - August 2013
A desire to know how a startup works led me to complete an internship at Vietnam International Healthcare Initiatives in the Business Development department. The startup was founded with a desire to meet the maximum demands of healthcare to create the best conditions and quality of care for every customer in the Asia-Pacific region.
During the internship, I worked with the marketing team on an individual project and created a complex marketing plan. In addition, I created a brochure with Adobe Photoshop and Adobe InDesign to introduce our concept to foreign external partners and clients. I was also responsible for monitoring and controlling marketing campaigns, including the maintenance of the company’s website.
Thanks to the company’s rapidly evolving landscape and continuous growth, every day in this internship presented challenges in a fun and refreshing environment. The large variety of independent tasks also enhanced my learning and professional growth in countless ways. Looking back on my experience with VNHI, I strongly encourage anyone to apply for an internship in a startup company. Not only is it a great experience, but it also presents an opportunity to take on greater responsibility.
June 2013 - July 2013
In my first-ever internship abroad in the Personal Financial Services department at HSBC Bank in Ho Chi Minh City, Vietnam, during my second semester, I welcomed customers and asked for their requests, as well as supported the line manager with handling administrative tasks. I chose to apply to the finance service line at HSBC for the chance to work with a wide variety of clients across many different sectors. This versatility created an interesting and exciting environment.
The pressure in this internship was much higher since it was my first internship abroad in an unfamiliar industry. I was confronted with a different yet familiar culture. Nevertheless, I mastered my responsibilities and excelled. As an intern, I was not expected to have a great deal of technical knowledge about the service line within which I worked. As a result, most of the tasks assigned to me were fairly straightforward, and I felt very capable in completing them. My main task involved introducing and explaining online banking to the bank’s local, European and American customers. I also made deposits and withdrawals and filled the ATMs daily under supervision.
July 2012 - August 2012
As a business student, and especially as a social media enthusiast, I have always been interested in social media and marketing, so my first internship over a longer period at a local bar, the mood - bar und lounge in Regensburg, was almost a matter of honor. I started my internship in social media marketing after graduation with great enthusiasm and was greeted immediately with responsible tasks and duties.
I performed social media research and search engine optimization while monitoring and maintaining campaigns via specific social network sites. In addition, I prepared an ongoing schedule for local events and was responsible for providing the relevant support. I also created and designed web, print flyers and banners for several events using my strong knowledge and skills in Adobe Photoshop and Adobe Illustrator. Even though I was an intern, my ideas were always welcomed, and I executed them in a short duration of time.
June 2009 - June 2009
To build on my existing experience in graphic design and acquired knowledge in digital printing, typesetting, layout and image editing, I pursued a four-week student internship in a one-man advertising agency in Regensburg. This was my first internship experience, and I enjoyed every bit of it.
During the internship in graphic design at the ostWerk Werbeagentur, I prepared presentation materials using Adobe Photoshop and Adobe Illustrator. In addition, I co-created several websites for regional customers based on presentations and graphic materials. While developing design briefs by gathering information through research, I kept abreast of emerging technologies in new media. Combined with other image-processing activities, I learned many new and additional ways of working with image-editing programs and improved my relevant IT skills.
September 2012 - May 2018
Studying at Munich Business School brought an added value to my personal life. The university provides an opportunity to meet excellent professors and build a network while studying in the heart of Munich. One of the greatest benefits of studying at the Munich Business School is the very close contact with professors and the high relevance of the study to practical matters.
Instead of overcrowded lecture halls and anonymity, the university offers small seminars and study groups, individual care and support, and intensive contact with the lecturers. The international business courses are also well-organized from the first to the last day. The tight organization allows for fast and efficient studying. During three years of study, I acquired a substantive knowledge of business management and law, Asian-Pacific studies, marketing & advertising, soft & academic skills, and finance & corporate taxation.
January 2014 - May 2014
I spent my fourth semester abroad at the Oxford Brookes University in Oxford. I decided to study in the United Kingdom in 2014 because I have visited London several times and found the Anglo-Saxon culture very fascinating, especially since it differs so vastly from European culture. Not only did I expand my knowledge of English during the five-month stay abroad, but I also grew more independent and confident.
My focus during the semester was in the areas of accounting, marketing and global business. Throughout the semester, I acquired strong marketing skills through participation in a project called the Marketing-Mix-Challenge (MMC), where we worked in groups to create an awareness campaign related to the acquiring of stem cells for a blood cancer charity and bone marrow register. The combination of many aspects within this internship that fueled my personal growth helped to define and shape my character to influence my transition into the young, yet mature professional I am today.
September 2004 - June 2012
I really enjoyed my time at the Privat-Gymnasium PINDL in Regensburg at young age and made many long-standing friendships. I graduated in June 2012 with the German Abitur. The education was focused on German, English, economics, history, physics, mathematics, geography and biology, among others. Overall, I feel that I have been equipped for not only college, but also life as a whole.
During the thrilling eight years there, I identified and fostered personal strengths and experiences to teach me many things, both academically and emotionally. It revealed and exposed my true colors, both good and bad, and built many aspects of my character. As a result of these experiences, I have learned how to balance hard work and dependability with taking and appreciating time spent on enjoyment and seeking pleasure from the little things in life.
I would describe myself as having great organizational skills and a strong commitment to everything I undertake. I see unknown problems as always being an incentive to develop new and creative ideas. I have an authentic appearance and demeanor through good social and communication skills.
Further, in addition to Microsoft Office, I have mastered a variety of image processing and graphics programs as well as coding languages. Already at a young age, I developed an affinity for all Apple products and computers, so I am well-versed in both Mac OS X and Microsoft Windows operating systems. A good knowledge of English, fluent German and Vietnamese and basic communication skills in Chinese and French round out my profile.
Since childhood, I have been interested in graphic design and advertising, so it was an obvious choice to write a seminar paper on this subject. The focus was the creation of a portfolio website, including the design and programming of a mock-up website. In addition, terminology and basics of HTML and CSS in the work were explained in detail. The grade was determined based on the written seminar paper and an oral presentation. Thanks to my art teacher’s support, I completed the seminar paper with the top grade of 15 points and received a certificate from my principal at the graduation ceremony.
June 2014 - June 2014
The Startup Weekend ended just as it began - with magnificent entrepreneurial spirit and lots of ideas. Anyone who has anything to do with startups should definitely participate if given the opportunity. It is the largest community of passionate entrepreneurs with over 2,000 past events in 120 countries around the world. It was the first time that I had taken part, and, quite simply, it was stunning. I participated with my adorable girlfriend, and we were really surprised when we found out how many people, whether young or old, are interested in the startup scene.
After 54 hours, we became good friends with our team of 5 awesome people—consisting of an engineer, programmer, graphic designer and enthusiastic students—and worked together non-stop on a project that will possibly someday change the social network drastically by connecting the whole world in a different way. With this in mind, I would like to thank Mai A. Luu Tran, Muhammad Talha, Finian Carey, Andreas Reiser and Tobias Kohlndorfer again for their commitment and motivation during the punishing and unique weekend.
January 2014 - March 2014
During my study abroad in Oxford, I worked together with fellow students on a project for helping to acquire potential stem cells for a blood cancer charity named Anthony Nolan. The project was intended to seek potential donors for ill people by raising money through selling products for men and women. To make this possible, we created a 'smart wristband' draft by implementing a marketing-mix concept. Ten percent from the sales of each “smart wristband” should go to the blood cancer charity.
On our team of five students, I was responsible for analyzing the competitive and target market for sport wristbands and designed the 'smart wristband' draft packaging and a mock-up for a mobile app. In addition, we created a promotion concept with several advertising posters and campaigns for attracting a high percentage of our target market.
October 2012 - April 2013
In my second semester at the Munich Business School, I was a member of the student initiative MBS Helps e.V. As the school “Armicha Hayil“ in Dimtu, Ethiopia, had no available water supply, the aim of our initiative was to collect money for a new sanitation. To achieve this, we organized a Charity Fashion Show according to the motto “A Night into the Wild” with designers and models from Munich crowned with success.
The Charity Fashion Show collected a total of 15,000 Euros. In addition, the show has brought attention to devote more assistance to such needy countries. As a proud member, I took over the design of the program, the flyer and the tickets for the charity event in cooperation with the P1 Club in Munich.
March 2013 - May 2013
Together with few friends and fellow students, I planned and managed an amazing one-day event for children with cooperation from the youth center Schwabing-West in Munich. This project aimed to motivate students during the holidays, to encourage them to form friendships with children from the neighborhood, and also to encourage them to simply have fun.
To avoid being left alone on the costs, we acquired regional sponsors for drinks and food. To further keep an eye on costs, we also created a cost plan and applied several analysis tools, such as the smart criteria, risk strategies, and SWOT analysis in order to perform the social project efficiently.
Have questions? If you have a specific project or inquiries that you’d like to discuss, simply fill in the form below, and I’ll get back to you with my availability. Also, if you have feedback on the site or just want to say hi, feel free. On a personal level, I have a passion for fitness, design and traveling, and on top of that, I spend most of my evenings cozy on the couch with my little dog named Enzo.
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I look forward to hearing from you!